Casmir designs everything digital.
Creativity is more than just a skill to me. It is a way of thinking that I apply to all aspects of my life. And as I continue to adventure and learn, my creativity becomes even stronger - both as a designer and in life.
When I am not doing design, you can find me trying out new restaurants with my wife, enjoying local standup comedy, or rollerblading around Lower Manhattan.
Resumé
User Experience Designer
Meijer Inc.
April 2022 - Present
Designed and developed dynamic e-commerce incentive framework, integrating user insights, wireframing, prototyping, design system development, and market analysis, further resulting in substantial surge in enrollments and revenue. Enhanced shopping experience through analytics.
User Experience Designer
EXSquared, Inc.
June 2021 - April 2022
Conceptualized and developed comprehensive B2B and B2C user experiences, taking into account system requirements, design system implementation, information architecture, wireframes, and prototyping.
Product & Visual Designer
Casmir Design LLC
January 2017 - August 2019
Championed innovative product and visual design strategies, applying user-centric methodologies to ideate and prototype compelling solutions. Offered consultation services pertaining to product management and mobile application design. Conducted brainstorming workshops, fostering innovative solutions to meet customer needs.
Product Designer
Briggs & Riley
March 2020 - October 2020
Utilized design research, hand sketches, prototyping, and technical specification drafting to create new ideas for products and taking them through to manufacturing. The result was a three piece collection being sold worldwide at Macy’s & Nordstrom.
Product Designer
Jason Cases
August 2019 - March 2020
Served as company’s pilot product designer, establishing and implementing comprehensive design strategies. Optimized workflows, significantly boosting efficiency from initial customer interaction to final product delivery across all stages.
Visual Designer
BH Management Services LLC
August 2015 - January 2017
Managed design of websites, layouts, and marketing content for Iowa's largest real-estate management company. Employed iconography, visual frameworks, and design elements to establish a seamless, cohesive user experience.
Publications
Windows Central
“It's time for some Monday Masochism! This Surface Phone concept is awesome, but sadly, doesn't exist.”
Yanko Design
“The Xperia Walkman by Casmir Valeri just goes to show how Sony could have created a smartphone that was at the crux of great imaging and great audio.”
Design Ideas
“The two most important things I've learned from this project is that a strong foundation of research and knowledge on a subject will make idea generation exponentially more efficient, and always be open to working with manufacturers to make your product mass producible.”
Certifications
SAFe 6 Product Owner/Manager
Issued May 2023 from Scaled Agile, Inc.
E-Commerce: Product Display Page
Issued April 2023 from Baymard Institute
E-Commerce: Product Lists & Filtering
Issued February 2023 from Baymard Institute
UserZoom Advanced User Research
Issued January 2023 from UserTesting.com
UserZoom Platform Essentials
Issued January 2023 from UserTesting.com