mPerks Loyalty Program
A one year design project transforming a numbers-centric reward system into a behavior-based, human-centered experience, fostering engagement and delivering value through delightful moments for Meijer, a retail giant that does $19 Billion in annual sales.
Platform
iOS
Android
Web
UX Designer (Myself)
1x Product Manager
2x iOS Developers
2x Android Developers
2x Web Developers
Team
Figma
UserZoom
FullStory
After Effects
Adobe Analytics
Tools
Prototyping
A-B Testing
Usability Testing
Wireframing
Interaction Design
UI Design
Skills
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Streamlined the user experience, ensuring user-friendly, engaging interactions that enhances understanding and overall satisfaction.
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Validated through user research every step of the way, I produced stunning ADA-compliant interfaces, digital art, and animations.
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Collaboratively solved problems with Web, Android, and iOS engineers, optimizing efficiency while preserving design, user experience, and business goals.
Over the course of a year, I turned wireframes into high fidelity, implementable designs through to launch on iOS, Android, web.
My Role on this Project
Meijer’s reward program was due for an update
Utilizing skeuomorphic design patterns was a symptom of how long it had been since Meijer focused on it’s rewards program. Decoupling mPerks from coupons and the gamification of savings based on human behavior were goals of this project.
A workshop between business & design created alignment of goals, ideas, and problems to solve with wireframes as the deliverable.
User Journey Mapping
A comprehensive study of the current mPerks experience was conducted, documenting its problems and opportunities. This analysis led to the creation of a proposed future journey map for mPerks, aiming to align business objectives with improved user experience.
Refinements were discovered through user testing.
Several rounds of usability tests refined page layouts and interactions. The largest opportunity for improvement was content design & copy in how we communicated the benefits and value of mPerks.
Claiming a Reward
Animation & Experience
As the UX designer, I orchestrated the reward claiming experience, overseeing interface, interactions, and aesthetics. My favorite part involved collaborating with developers to synchronize diverse animations based on the API call sequence.
I led a close collaboration with iOS, Android, and web developers, ensuring a timely release of mPerks.
Released on All Platforms
Customer Release Survey
The marketing department received overwhelmingly positive feedback from hundreds of customers on the new mPerks experience and design.
Testimonials
Melanie Riley, mPerks Design Manager
“Casmir has been a leader from the start. He’s known by designers and business partners alike for going the extra mile while keeping an approachable and confident attitude, making him a mentor to many. He doesn’t settle for delivering requirements - rather, he brings thoughtful options to the discussion that benefit both the consumer and the business.
His love for understanding problems, best practices, and helping others has made him an integral part of the mPerks design team. He’s always ready to roll up his sleeves and tackle what needs to be done.”
Irisi Tole, User Experience Manager
“Casmir did a great job on the mPerks team - he is communicative, great at what he does, brings a positive energy to every meeting, and loves to share his knowledge with others.”
Results: A Smash Hit for Meijer in 2023
$10.3 Billion
mPerks Sales (+8.9% Improvement)
$140 Million
Direct Revenue from mPerks
+31%
Usage Rate at Gas Pumps
6.9 Million
New Enrollments
+7.3%
Engaged mPerks Customers
+28.3%
Quality Enrollments